Bicycle Safety Guide and Countermeasure Selection System


Training Law Enforcement Officers to Enforce Pedestrian and Bicycle Laws: Watch for Me NC

Research Triangle Region, North Carolina

Prepared by Laura Sandt and Jill Mead, UNC Highway Safety Research Center

A bus with a Watch for Me NC message

A bus with a Watch for Me NC message.


The Research Triangle, the region of North Carolina anchored by the cities of Raleigh, Durham, and Chapel Hill, is one of the fastest-growing metropolitan areas in the United States. Every year, an average of more than 400 pedestrians and 180 bicyclists are struck by motor vehicles in the Triangle, causing the region to have one of the highest pedestrian crash rates per capita of any major metropolitan area in the country (Transportation for America, 2014). In 2011, a North Carolina Department of Transportation (NCDOT) survey showed that stakeholders were interested in enhancing education and enforcement efforts to increase pedestrian and bicyclist safety throughout the state. At the same time, the National Highway Traffic Safety Administration provided the UNC-Highway Safety Research Center (UNC-HSRC) with funding to develop and evaluate a comprehensive education and enforcement program in partnership with local communities. As a result, UNC-HSRC partnered with NCDOT, local municipalities, county governments, and others to develop a pilot pedestrian and bicycle safety program in the Triangle region.

Law enforcement officers participate in hands-on exercises about bicycle safety.

Law enforcement officers participate in hands-on exercises about bicycle safety.


To create the pilot program, Watch for Me NC, the team from UNC-HSRC first interviewed local stakeholders and analyzed five years of pedestrian and bicycle crashes to better understand key issues and populations affected. They also considered other community-based enforcement and educational programs that had been implemented in cities in the United States. A steering committeecomprised of UNC-HSRC staff, NCDOT officials, and local agency representativesthen developed a program that combined active and passive outreach efforts with the enforcement of pedestrian and bicycle safety laws. The Watch for Me NC team also reached out to the local media to create broader awareness of pedestrian and bicycle safety, as well as of the possibility of being stopped for violating safety laws. They reinforced their safety messages using advertisements on buses, radio PSAs in English and in Spanish, banners, posters, and through bumper stickers and brochures given out by universities and police officers.

Law enforcement officers participate in hands-on exercises about bicycle safety.

Law enforcement officers participate in hands-on exercises about bicycle safety.

One very important component of Watch for Me NC was a training course designed for law enforcement officers to refresh them about pedestrian and bicycle safety law enforcement. During a series of courses delivered in summer 2012 and 2013, nearly 90 officers participated from 20 North Carolina agencies, including various municipal police departments, sheriff offices, and university public safety officers. The courses included classroom instruction regarding North Carolina laws and best practice for conducting enforcement. Officers also participated in hands-on exercises where they learned about conducting enforcement at intersections and crosswalks and practiced bicycle safety drills. The idea behind the training course was to increase officer knowledge of pedestrian and bicycle safety issues and their capacity for conducting enforcement activities in the future.

Evaluation and Results

A survey given to 43 officers before and after the 2012 trainings, which focused on pedestrian safety, looked at whether officer knowledge of pedestrian safety issues increased and whether officers felt more capable of promoting pedestrian safety through enforcement activities. Following the training course, officers showed a significant increase in knowledge and confidence that they could enforce pedestrian laws. When tested regarding their knowledge of pedestrian laws, correct answers increased from 59 percent before the training course to 85 percent after the training course. There was also a significant increase in the number of officers who agreed with the statements "I am familiar with pedestrian laws," "I can help prevent pedestrian crashes," "I have lots of resources to enforce pedestrian laws," and "I intend to enforce pedestrian laws in the next three months."

Law enforcement officers participate in hands-on exercises about pedestrian safety.

Law enforcement officers participate in hands-on exercises about pedestrian safety.

Following the pedestrian safety course and the launch of program activities, law enforcement agencies reported pedestrian safety enforcement efforts back to the UNC-HSRC team. From October 2012 to March 2013, six reporting agencies conducted 37 pedestrian safety operations. For five of the six agencies, it was the first time they had ever conducted pedestrian safety activities. As a result of the operations, 460 written and oral warnings and 172 citations were given to drivers and pedestrians. Drivers received 73 percent of the warnings and 98 percent of the citations for failing to yield to pedestrians.

Chris Blue, Chapel Hill's Police Chief, reported, "As a result of the Watch for Me NC 2012-2013 campaign, we are seeing improvements at our crosswalks with more motorists stopping, as required by law, and more pedestrians taking the care and caution necessary to pass through safely. The campaign has helped familiarize residents with state laws for walking across the street, including the special care required at crosswalks, as well as safety messages that pertain to cyclists and motorists." In Raleigh and Durham, officers reported that pedestrians and other citizens thanked them while they were conducting enforcement operations.

Law enforcement officers participate in hands-on exercises about pedestrian safety.

Law enforcement officers participate in hands-on exercises about pedestrian safety.

As a result of the successes in 2012 in performing outreach and conducting law enforcement to improve pedestrian safety, the program was extended in 2013 to include six new municipal partners and four new university partners, and an emphasis on bicycle safety was added. In 2013, there were 55 or more enforcement operations and 17 percent of all warnings given were to bicyclists. The 2013 program also included the collection of observation data that can be used as a baseline for bicyclist behavior in the Triangle region.

All partners have now passed municipal resolutions supporting the Watch for Me NC program, and specifically acknowledging the importance of law enforcement. Ultimately, NCDOT intends to extend Watch for Me NC beyond the pilot communities in the Triangle Region and offer the program statewide.

Conclusions and Recommendations

The partnership with law enforcement, both in conducting outreach and performing targeted pedestrian and bicycle safety operations, has been a critical component in the success of the Watch for Me NC program in raising awareness and improving pedestrian and bicycle safety. Several factors were thought to play a role in strengthening the partnership with local law enforcement:

Costs and Funding

Funding for the Watch for Me NC program was provided by the National Highway Traffic Safety Administration (NHTSA) and the North Carolina Department of Transportation (NCDOT). From these sources, roughly $400,000 went toward the development, implementation, and comprehensive evaluation of the program in 2012 and 2013. An additional $200,000 from NCDOT was used for advertising and printing materials in 2012 and 2013. Local partners contributed in-kind hours to participate in the program, including attending the training, performing outreach, and leading law enforcement operations.


Laura Sandt
Senior Research Associate
UNC Highway Safety Research Center


For more information, visit the Watch for Me NC program website: